The Brief

Reimagining Policy-Making for the Digital Era

Policy-making is one of the most consequential activities any government or institution undertakes. Yet the tools and processes behind it haven’t changed in decades. We built Maata to change that.

Maata Team
March 202512 min read

The world runs on policy. Policy still runs on email.

Every law, regulation, and institutional framework starts the same way: someone opens a Word document, drafts something, and sends it around for comments.

What happens next is where things fall apart.

Feedback arrives in email threads, WhatsApp messages, scanned PDFs, and meeting minutes that no one transcribes. A Permanent Secretary asks “did we incorporate the Chamber of Commerce’s input?” and three people spend a week trying to find out. A legal drafter discovers that the version they’ve been working on for two weeks isn’t the latest one. A Minister approves a policy and six months later, no one can tell you whether it’s been implemented.

This isn’t a technology problem. It’s a process problem that technology has ignored.

Governments spend $80,000 to $150,000 per policy and wait 6 to 12 months for an average cycle — not because the work is inherently slow, but because the process is fragmented, opaque, and manual at every step.

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Policy Draft FINAL_rev...
National Investment Policy
National Investment Policy
Ministry of Trade and Investment
Notified 15 days ago. No response.
Drafting
Review
Awaiting…
Approval
Published
47 days
Policy in limbo
No activity · awaiting reviewers
Fragmented input, opaque progress. The status quo before Maata.

Policy isn’t one thing. It’s two.

Here’s something most platforms get wrong: they treat all policy work as the same. It’s not.

When we sat down with policy practitioners — ministers, permanent secretaries, legal drafters, compliance directors, line managers — a clear pattern emerged. Policy operates in two distinct worlds, and the people working in each have fundamentally different needs.

1
Public & Sectoral Policy
National laws, strategies & regulations
LawsWhite PapersNational PoliciesRegulationsStrategies
2
Institutional Governance & Policy
Internal policies, frameworks & directives
HR PolicyIT FrameworkInternal DirectivesChartersCompliance Rules
3
Operational Rules & Processes
SOPs, process maps & procedures
SOPsProcess MapsWork InstructionsDecision Trees
Three layers of policy: from national law to operational procedure

Most tools treat these as the same workflow. Maata doesn’t. The platform is designed from the ground up to support both worlds — with the right workflows, the right access controls, and the right language for each.

Seven people. Seven different problems. One platform.

Policy isn’t made by a single person. It moves through a chain of people, each with distinct authority, responsibilities, and frustrations.

We identified seven core personae across both policy domains. Every feature in Maata is built to serve at least one of them.

01
The Public Policy Owner
Minister · Permanent Secretary · Director General
The problem

They can’t see the full picture. Stakeholder input is fragmented. Politically sensitive feedback is hard to track. Once a policy is approved, there’s no line of sight to whether it’s actually being implemented.

What they need

High-level drafting with version control, a clear audit trail of every consultation and decision, and dashboards that show policy progress from inception to implementation.

Maata
Search policies…
YA
DM
Search bills…
3 bills
+ New bill version

National Investment Policy

Framework governing foreign and domestic investment across priority sectors...

4 huddles·12 endorsements·38 views
Consultation

Data Protection Bill

Establishes rights and obligations for personal data processing by public and private bodies...

2 huddles·5 endorsements·21 views
Drafting

Energy Development Strategy

Long-term strategy for diversification of the national energy mix toward renewables...

7 huddles·19 endorsements·64 views
Published
Policy owner view: all active policies, their status and progress at a glance
02
The Policy Drafter & Analyst
Policy Analyst · Economist · Legal Drafter
The problem

They’re drowning in fragmented input. Comments arrive via email, PDFs, and WhatsApp. The rationale behind previous decisions disappears. They find themselves repeating the same drafting patterns with no way to reuse past work.

What they need

A structured drafting environment with inline comments and redlining, version control that preserves the why behind every change, and direct linkages to evidence, data, and precedent policies.

Back to bill
Project/Data Protection Bill/Editor
Drafting
Data Protection Bill
Last edited 2 hours ago
Saved
Edit bill info
Details
Endorsements
Huddles
Activities
B
I
U
S
H1
H2
⚡ Ask AI
Section 4: Data Subject Rights

Every data subject has the right to access personal information held by a responsible party, subject to the limitations set out in this Act. A request for access must be responded to within 30 days of receipt by the responsible party.

Where a request is refused, the responsible party must provide written reasons and inform the data subject of the right to lodge a complaint with the Information Regulator.

Huddle by Y. Abdu

Should we align this with the GDPR 72-hour breach notification window for consistency with cross-border compliance?

Document info
NameData Protection Bill
VisibilityPublic
CreatedMar 4, 2025
Views21
Quick Actions
Edit bill info
Add Huddle · 2
Endorse · 5
Policy drafter view: structured writing environment with version control and inline context
03
The External Stakeholder
Private Sector · Civil Society · Academia · Citizens
The problem

They feel unheard. Consultations feel tokenistic. They submit detailed input and never find out whether it was read, let alone whether it influenced the final policy.

What they need

Simple, structured consultation interfaces with clear scope and deadlines — and feedback loops that show exactly how their input informed the final decision.

Open for consultation
National Investment Policy
Ministry of Trade and Investment · Closes Apr 30, 2025
48 submissions
Submit feedback
Huddles (3)
+ Add Huddle
💬

Clause 3.2: Investment thresholds need revision

D. Mensah · Mar 12, 2025

👁14

The current threshold of $500k for foreign direct investment classification is outdated. Regional benchmarks suggest $250k would better reflect current market conditions.

FeedbackPublic
💬

Section 5: Environmental safeguards missing

Civil Society Coalition · Mar 10, 2025

👁22

No mention of mandatory environmental impact assessments for investments in extractive industries. This is a significant gap.

ConcernPublic
Endorsements (5)
👍

Investment Promotion Centre

Mar 14, 2025

Strongly supports the liberalisation provisions in Section 4 as a necessary step for attracting regional capital.

👍

Private Enterprise Federation

Mar 11, 2025

Endorses the policy direction with the recommendation that SME provisions be strengthened in the final draft.

Endorse this policy
External stakeholder view: structured consultation and endorsement on a live policy
04
The Institutional Policy Owner
Director of HR · Finance · IT · Risk · Legal
The problem

Policies are disconnected from reality. Internal policies exist in documents that staff never read. SOPs don’t reflect how work gets done. There’s no mechanism to enforce acknowledgment or trigger reviews when regulations change.

What they need

Full policy lifecycle management, clear linkage between policies and the procedures that implement them, and mechanisms for enforcement, acknowledgment, and scheduled review.

05
The Implementer
Line Manager · Department Head · Supervisor
The problem

They don’t write policy. They live with it. Policies are written for lawyers, not for them.

What they need

Practical guidance and decision aids, process maps linked directly to policy clauses, and channels to flag implementation issues upstream.

06
The Staff Member
Officer · Case Worker · Analyst · Contractor
The problem

There’s no single source of truth.

What they need

Simple, searchable policy access. A clear “what applies to me” view filtered by role and department. Acknowledgement tracking.

07
The Oversight & Assurance User
Internal Audit · Compliance · Regulator · Donor
The problem

Policies exist on paper but not in practice.

What they need

End-to-end traceability from policy to process to execution. Verifiable evidence of consultation, approval, and compliance.

Activity log
Data Protection Bill: Audit Trail
Filter events…
Export
NM
N. Mayakicreated the bill and set status to Drafting
Mar 4, 2025
CreatedInitial draft. Sections 1 to 3 complete.
DM
D. Mensahadded a huddle on Clause 4.2: data breach timelines
Mar 7, 2025
Huddle
YA
Y. Abdumoved bill to Consultation
Mar 10, 2025
StatusApproved for public review
G
GIPCsubmitted endorsement
Mar 14, 2025
Endorsed
LR
Legal Review Unitflagged Section 5: environmental gap
Mar 17, 2025
ConcernAwaiting revision
Compliance Checklist
Ministerial sign-off on scope
Public consultation opened
Legal review completed
Environmental impact assessed
Cabinet approval obtained
Progress
60%

3 of 5 requirements met

Oversight view: end-to-end audit trail from draft to approval, every action attributed and timestamped

What Maata actually does

The platform maps to the full policy lifecycle — from the first draft to the final audit. Every stage is structured, traceable, and connected to the stage before and after it.

Policy lifecycle
01
Draft
02
Consult
03
Approve
04
Implement
05
Monitor
06
Audit

Each stage has its own set of tools, roles, and workflows. Drafting uses a structured editor with version control and inline commenting. Consultation uses structured submission forms with deadline tracking. Approval uses configurable sign-off chains with full audit logs. Implementation links policies to SOPs and process maps. Monitoring tracks acknowledgement and compliance. Audit generates end-to-end traceability reports.

Activity log
Data Protection Bill: Audit Trail
Filter events…
Export
NM
N. Mayakicreated the bill and set status to Drafting
Mar 4, 2025
CreatedInitial draft. Sections 1 to 3 complete.
DM
D. Mensahadded a huddle on Clause 4.2: data breach timelines
Mar 7, 2025
Huddle
YA
Y. Abdumoved bill to Consultation
Mar 10, 2025
StatusApproved for public review
G
GIPCsubmitted endorsement
Mar 14, 2025
Endorsed
LR
Legal Review Unitflagged Section 5: environmental gap
Mar 17, 2025
ConcernAwaiting revision
Compliance Checklist
Ministerial sign-off on scope
Public consultation opened
Legal review completed
Environmental impact assessed
Cabinet approval obtained
Progress
60%

3 of 5 requirements met

Oversight view: end-to-end audit trail from draft to approval, every action attributed and timestamped

Built for Africa. Built for the world.

Maata was born out of the African policy-making experience — contexts where policy capacity is high but tooling is minimal, where institutions are building governance infrastructure from the ground up, and where the stakes of getting policy right are immediate and concrete.

But the problems Maata solves are not unique to Africa. Fragmented consultations, opaque approvals, and disconnected implementation are universal.

30–42%
Cost reduction per policy cycle
Faster approval timelines
50%
More stakeholder engagement
100%
Audit trail from draft to implementation

Two worlds. One platform. Every stakeholder.

Maata doesn’t simplify policy-making. It structures it.

Public policy and institutional governance. Seven personae. One platform.

That’s Maata.

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Policy lifecycle management for governments and institutions
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